Outdoor-lifestyle retailer Essay Example for Free

Outdoor-lifestyle retailer Essay Executive Summary BBQfun will be the leading outdoor-lifestyle retailer, catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. The assortment offer of BBQs, outdoor furniture and BBQ accessories will position BBQfun as best inclass for outdoor-lifestyle retailing. BBQfun will reinvent the way people shop for outdoor-lifestyle products. BBQfun will build its reputation on offering the fullest assortment of products possible in our chosen fields, incorporating both local and imported goods with products sold on easy to manage long-term payment plans. Our after sales service and 3 year guarantees will find traction with a market dominated by low-quality. Situation Analysis BBQfun is close to entering its fifth year of operation. Te initial rollout of stores has been well received, and marketing is now critical to its continued success and future profitability. The store offers wide-ranging outdoor-lifestyle items on easy to manage payment terms and supplies a three year guarantee on every item sold. The basic market need is for quality, fashionable and unique outdoor-lifestyle items that caters to the house-proud needs of our market. Market Summary BBQfun possess good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. BBQfun will leverage this information to better understand who is served, their specific needs, and how BBQfun can better communicate with them. Market Demographics †¢ Accessibility. The patron can gain easy access to the store with minimal wait. †¢ Customer service. The patron will be impressed with the after sales service and Guarantees. †¢ Competitive pricing. All products/services will be competitively priced relative to comparable high-end outdoor-lifestyle lines. Above all, BBQfun believes that easy to access stores with extensive choices in our chosen fields, that are sold on an easy to manage payment plan with a three year guarantee are the keys to our customer’s needs and wants. Market Trends The market trend for outdoor-lifestyle stores is headed toward a more sophisticated and informed customer. The outdoor-lifestyles patron today relative to yesterday is more sophisticated in a number of different ways. †¢ Item quality. The preference for high-quality items is increasing as customers are learning to appreciate the qualitative differences. †¢ Unique. Our patrons appreciate the opportunity to include outdoor-lifestyles in their home that stand out from the mass produced and sold low quality items. †¢ Selection. People are demanding a larger selection of choices, they are no  longer accepting a limited offer in outdoor-lifestyles. The reason for this trend is that within the last couple of years there has been an explosion of media in the form of TV shows and magazines that have promoted exotic and different outdoor-lifestyles. Our patrons no longer need to accept a limited number of options. With more choices, patrons have become more sophisticated. This trend is intuitive as you can observe a more sophisticated patron in larger city markets such as Sydney or Melbourne where there has been more choices available. BBQfun strongly believes that customers are more interested in range of products, after sales service and easy to manage payments than any other issues. These are the reasons that they will shop with us and become loyal patrons. Technological developments with the broadband rollout across greater Brisbane and Australia is opening up significant opportunities for internet shopping and for providing information for our customers about our product range. Market Growth In 2008, the National outdoor-lifestyle market reached $300 million dollars. Outdoor lifestyle sales are estimated to grow by at least 6% for the next few years. This growth can be attributed to several different factors. The greater disposable household income from the two income families, the greater availability of affordable and interesting quality imports with the high value of the Australian dollar and the marketing by popular TV shows like ‘Homes Beautiful’ and ‘Better Outdoor-lifestyles’. Economy Based on economic forecasts, BBQfun assumes that interest rates are staying steady and so will have no affect on disposable income. The same assumption is made about employment levels, where BBQfun assumes that unemployment levels remain the same at 4.7%. Political From research carried out, BBQfun identified that the Government focus and emphasis in future legislative direction will be about ‘growing the economy’ and ‘population base which BBQfun sees as a positive for their business model. There is also a strong push for environmentally sound business practices in the legislative framework. BBQfun, as business operating in Australia, will abide by the law in all its dealings and comply with all legislation that impacts on its business activities. SWOT Analysis The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats facing BBQfun. Strengths †¢ Excellent staff who are highly skilled and knowledgeable about outdoor-lifestyles. †¢ Great retail space that is bright, functional and efficient for a commercial urban district. †¢ High customer loyalty among repeat customers. †¢ Assortment offerings that exceed competitors offerings in quality, range and accessibility. Weaknesses †¢ A limited marketing budget to develop brand awareness due to the lack of critical mass and store cover. †¢ The struggle to continually fund the growing long term repayment plans taken out by our customers. Opportunities †¢ A growing market in a high growth area with a significant percentage of the target market still not aware of BBQfun’s offer. †¢ Increasing sales opportunities outside of our target area – greater Brisbane. Threats †¢ Competition from local independents that can reduce prices as owner operators lower than our staff run stores. †¢ Competition from National chains moving into the Brisbane market. †¢ A slump in the economy reducing customers disposable income spent on outdoor-lifestyles. Competition National Competition †¢ The Yard: has a limited selection but significant depth. All Australian made. No significant marketing or promotion. The price point is high, but the quality of products are quite good. Not in Brisbane. Mostly in Sydney and Melbourne. †¢ BBQ’s R us: Broad range of outdoor-lifestyle products including trinkets and furnishings. Lots of cheap imports. Concentrating on established markets. Strong in the replacements segment. Not in Brisbane. Mostly in Melbourne and Adelaide. †¢ Outdoorz: Large operations of only a few stores per city. Mass markets outdoor lifestyles at good value prices. No imported goods. Extensive advertising. Low to medium quality. Not in Brisbane. Strong in the replacement segment rather than new and refurbished  dwellings. Strong in other capital cities. Local Competition †¢ All independents. These stores are owned by individual owner operators. Ranges vary according to owner preferences. Very little imports. Mostly retailing Australian manufactured goods. Collectively their average item sale price is $250, have a market share of 48%, and are growing at about 8% per year. BBQfun do not see the competitors changing their marketing strategy or product offer in the foreseeable future. Growth and Share Analysis New dwellings – growth in potential customers 10%. Estimated Brisbane customer numbers in 2010 is 95,000. Renovations – growth in potential customers 7%. Estimated Brisbane customer numbers in 2010 is 35,000. Replacement – growth in potential customers 5%. Estimated Brisbane customer numbers in 2010 is 120,000. Service Offering BBQfun has created a outdoor-lifestyles range of retail products that are differentiated and superior to competitors. Customers can see the quality of the product as it is displayed in the stores. The following are characteristics of the product: 1. BBQfun’s credit offer is backed by a top tier bank. 2. Imported products make up 33% of the assortment. 3. The 3 year guarantee is unique in the market place. 4. Broadest possible range in chosen fields. BBQfun’s prides itself on providing service that is on par if not better than any of the local independent stores and far in excess of the national chains. BBQfun will ensure that all aspects that are involved in the delivery of satisfaction to the customer will work using an integrated approach. At a GlanceThe Prototype BBQfun Store: †¢ Location: a commercial, suburban neighbourhood, or urban retail district. †¢ Design: bright and functional. †¢ Size: 1,000 to 1,500 m2. †¢ Employees: 15 to 20 full time plus casuals †¢ Types of transactions: 60% cash, 40% on long term repayment plan. Keys to Success Location. BBQfun’s site selection criteria are critical to success. Scott Bremmer, former partner of an international chain, helped us identify the following site selection criteria: †¢ New dwelling populations. †¢ Shopping patterns requiring easy access. †¢ Customer car parking counts. Critical Issues BBQfun is still in the speculative stage as a possible franchise concept or joint venture. Its critical issues are: †¢ Committed to sales growth which allows for greater options in import assortments and in reduced price with volume buys. This will promote our uniqueness and contribute to improved profit margins. †¢ Continue to finance the easy manage long term repayment plan for customers. †¢ Locate in easy access sites close to the growing markets in new dwelling development. Marketing Strategy BBQfun’s advertising budget is set at $250,000 for the year. The advertising program will target local letter-box drops, radio and magazines. BBQfun’s will do direct mail and local advertising, with coupon inserts in the BrisNews magazine likely to be the most successful of the campaigns. BBQfun will try to get articles about BBQfun into the BrisNews magazine. Previous features in the BrisNews magazine has seen a dramatic increase of sales immediately after the article was published. Mission BBQfun’s mission is to provide customers with the most extensive assortment of quality outdoor-lifestyle products available in the market. Our after sales service is second to none supported by our easy to manage long term repayment plans which make unique, imported and high quality outdoor-lifestyle affordable to all. BBQfun exist to attract and maintain outdoor-lifestyle customers wishing to purchase products that give our customers pride in their homes. Our services will exceed the expectations of our customers. Marketing Objectives 1. Increase sales from $15million per year to $20million per year in the next  three years 2. Increase our loyalty customers list from 10,000 to 16,000. 3. Establish brand recognition in Brisbane so that at least 2 in 3 people recognise our brand in a random survey taken in 18 months time. 3.3 Financial Objectives 1. A double-digit growth rate for each future year. 2. Reduce the overhead per store through disciplined management of expenses. 3. Continue increase our gross profit margins. Target Marketing The market can be segmented into three target populations: †¢ New dwellings – generally want to purchase entire suites. Typically shopped as couples. Price sensitive to a point but co-ordination is the highest priority. †¢ Renovations – demand for high quality and different items. Unique and exotic over rides price concerns. †¢ Replacement – basic functional products that replace and broken or worn item. Single shopper. Cheap price required. The BBQfun customers are mostly aged between 20 and 50, making up 50% of the new and renovated dwelling market. Outdoor-lifestyle stores have been very successful in stand alone, extensive car park access, close to new housing estates being established. These areas have families who have household disposable incomes of over $40,000 per year. Combining several key demographic factors, BBQfun arrives at a profile of the primary customer as follows: †¢ Sophisticated people who are house proud. †¢ Shoppers who will drive to an easy to access store. †¢ A customers who requires payment plans to spread their commitment over an extended period. †¢ Renovators and new home builders †¢ 20-50 year olds Positioning BBQfun will position itself as a broad assortment, quality, unique outdoor-lifestyle retailer. Brisbane consumers who appreciate high-quality and uniqueness will recognize the value and unique offerings of BBQfun. Patrons will be single as well as families, ages 20-50. BBQfun’s positioning will leverage their competitive edge: †¢ Product. The product will be wide ranging, quality and unique. It offers the house proud customer a different  option from the cheap mass produced offer prevalent in the market †¢ Service. BBQfun offer the only 3 years guarantee in the market. Our easy play payment scheme is just what our mortgage repaying customers welcome. Our experienced staff can assist with product knowledge second to none in the industry. By offering a superior service in range and uniqueness, BBQfun will excel relative to the competition and achieve our objectives. Strategy Pyramids The single objective is to position BBQfun as the premier outdoor-lifestyles store in the greater Brisbane area, commanding a majority of the market share within five years. The marketing strategy will seek to first create customer awareness regarding their services offered, develop that customer base, and work toward building customer loyalty and referrals. The message that BBQfun will seek to communicate is that BBQfun offers the widest, most exotic, easy access outdoor-lifestyle products in Brisbane. This message will be communicated through a variety of methods. The first will be direct mail. The direct mail campaign will be a way to communicate directly with the consumer. BBQfun will also use ads and inserts in Brizzy magazine.The last method for communicating BBQfun’s message is through a grassroots PR campaign. This campaign will invite people from Brizzy for lunch to get articles written about BBQfun into the news. Because of this level of effectiveness and low/zero cost, BBQfun will work hard to get press in the Brizzy. BBQfun also believe that the local patrons far prefer to receive information from the store via flyers in the letterbox. Marketing Mix BBQfun’s marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. †¢ Pricing. While BBQfun will price at comparable prices for comparable quality, it will not be cheap. We push value over cheap and back this up with a 3 year guarantee. †¢ Distribution. BBQfun products will be distributed through a chain of retail stores which customers can access easily via the large car parking arrangements. †¢ Advertising and Promotion. The most successful advertising will be ads and inserts in the Brizzy as well as a PR campaign of informational articles and reviews also within the Brizzy. Promotions will take the form of in store entertainment and competitions with prizes to exotic overseas destinations. †¢ Customer Service. BBQfun’s philosophy is  that whatever needs to be done to make the customer happy must occur, this investment will pay off with a fiercely loyal customer base who is extremely vocal to their friends with referrals. Product development It is envisaged that new products will be developed on a regular basis in line with changes in customer taste which is targeted at every 12 months. The plan for product testing is to engage market research firms. By getting feedback from these firms, changes can be made or products ‘canned’ so that only tested and proven products make it onto the store assortment list. Marketing Research During the initial phases of the marketing plan development, several focus groups were held to gain insight into a variety of patrons of outdoor-lifestyle stores. These focus groups provided useful insight into the decisions, and decision making processes, of consumers. An additional source of market research that is dynamic is a feedback mechanism based on a suggestion card system in store. The last source of market research is competitive analysis/appreciation. BBQfun management will continually visit local outdoor-lifestyle stores for two reasons. The first is for competitive analysis, providing BBQfun with timely information regarding other store’s service offering. The second reason is that local business owners, are often part of an informal fraternal organization where they support each others business. Financials, Budgets, and Forecasts This section will offer a financial overview of BBQfun as it relates to the marketing activities. BBQfun will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy. Break-even Analysis The Break-even Analysis indicates that $1.1 million in sales per year will be needed to reach the break-even point. Fixed costs are estimated at $150,000. Variable costs are 40% of sales, therefore sales of $1.0 million will be sufficient to pay for the fixed and variable cost. Sales Forecast The first year of the plan will be used to get the cafe up and running. By year two things will get busier. Sales will gradually increase with profitability being reached by the beginning of year two. Gross profit is  anticipated at 50%. Ongoing sales forecasting will be to use the services of Cannon’s Consultants who will advise on all aspects of the marketing function that BBQfun will be engaged with. Cannons will also be given access to the marketing cost data so that they can periodically examine and validate marketing costs in line with industry benchmarks. They have always been the preferred consultants because they are locally based unlike the national group of consultants, Brown Holingsworth, based in Melbourne.

Okalahoma critical analysis Essay -- Drama

Okalahoma critical analysis The original production of Oklahoma opened at the St. James Theatre, New York, on Wednesday March 31, 1943. The top ticket price was $4.80. It ran on Broadway for over five years, besting the previous record holder Hellzapoppin by more than two years. For fifteen years, from 1946 until 1961, Oklahoma held the record as the longest running show in Broadway history. When Okalahoma closed on Broadway May 29, 1948 after 2,212 performances, more than four and a half million people had seen it there. In our expressive arts lesson we watched a section of Okalahoma. As our topic is dreams and nightmares, we watched the section where Laurey has her dream. In a swirl of dream images, Laurey sees herself marrying Curly when Jud invades the wedding; he carries her off, thwarts Curly's attempts to rescue her, and, after a horrific struggle, kills Curly. Laurey awakes from her nightmare with a start...and finds Jud ready to escort her to the Dance. In the beginning of this section we can see Laurey falling to sleep. Then the lights suddenly dim, this shows the audience that we have travelled from reality to her dream. The lighting plays an important part in this musical, as it communicates to the audience Laurey’s mood and feelings. When Laurey is dreaming the light dims to a blue. Then hands appear from the cornfields; they are being lighted up with gold spotlights. She then follows them to a large stage, which is filled up with blur light. In her dream they lighting is calm and cool, and the mood is happy but when it changes into a nightmare the lights suddenly switch red, and makes the atmosphere alarming and unsettling. A spot light is also used on Curley when he enters to dance with Laurey. This can symbolise that he is the one for her, and that he stands out from everyone else. By using a white spotlight shows the audience that he is pure and good. But the spotlights also build a feeling of confusion and distress. This is in her nightmare where the lighting is red and the white spotlights are darting around the stage. This shows the audience Laurey’s feelings towards her nightmare. Music is crucial in her dream as there is no speaking involved, so they music is the only thing that can be heard. In her dream they are playing the song â€Å"oh, what a beautiful morning†. This is played in maj... ...girls they dance in unison, to show they are together and under control. They use lots of turns, and leaps. They also use a lot of ballet movements. This shows the audience a calm, flowing and graceful dream. In the dance with the showgirls, they are all dancing separately with separate movements. They use lots of flexible movements, and balances. This can show the audience that they are separated and unorganised. When she dances the waltz with curly they use lots of lifts, turns and graceful movements, on the other hand when dancing with Judd she is being thrown around and manipulated like a rag doll. This also shows another contrast, which may relate to the contrasts in dreams and nightmares. The musical communicated to the audience her feeling and emotions through other means than verbal communication. They show it mainly through lighting, movement, and music. It relates to dreams and nightmares as is seems rather peculiar. The music seems out of tune and distraught. And strange things and people appear throughout to make the dream seem realistic. This critical analysis will help me to relate to dreams and nightmares throughout my performance without talking.

Theory of Evolution – Short Essay

How is the theory of evolution used to explain the tremendous diversity of life on Earth? Describe how variation within a population arises and how natural selection differs from artificial selection. Finally, describe how bacteria that become resistant to modern antibiotics Is a clear example of evolution In action. The theory of evolution Is used to explain the extensive diversity of life on Earth by looking at why creatures evolve. The main reason they are able to evolve is that they have a quality that helps them survive in their environment.If two identical animals re put in very different habitats the future generations will end up with very different characteristics. For example, if a bird of multilayered origin is put in the jungle it could be said that eventually they will evolve to be a species of green birds because they have the best camouflage against predators. Natural selection Is most easily described by how a species survives because of traits dictated by their surro undings. An example of this Is an animal of prey that can run faster than Its heard, will escape a predator and live to breed In the future.The offspring will have the genes of a fast parent and likely be fast themselves therefore able to outrun the predator as well. Artificial selection is when humans interfere and only allow certain characteristics to be passed onto the next generation. An example of this is a dog breeder only breeding the dogs with the shiniest coats. The next generation will be heavily influenced to have shiny coats, an example of what they deem a valued characteristic. A very interesting way to see evolution is how bacteria are evolving to become resistant to modern antibiotics.Once thought to be the cure to many dangerous actuarial Infections antibiotics started to be handed out to Ill patients. Unfortunately, some patients are not finishing their prescribed antibiotics leaving bacteria alive In their bodies that are resistant to the drug. These mutant bacteri a quickly reproduce making future generations that are immune to the antibiotics. I can utilize my knowledge of the dangers of antibiotics in my career as a nurse when I work with the elderly in a hospital. I observe that an older patient has abdominal cramping and diarrhea I will assess whether they have recently taken antibiotics because of the risk of C. Official. Being aware of this infection I can collect a stool test to diagnose it. Once diagnosed, I can instruct the patient to stop taking the antibiotic. Then I will counsel them about how C. Difficult Is related to antibiotics. To begin, when the patient takes the drug to treat an Illness It will kill off not only the bacteria making the person sick but the good bacteria found In our Intestines as well. When this Is mammals the dangerous C. Delicate can grow out of control producing toxins that attack the intestine. It is also possible that C. Difficult is becoming crucial it is to finish any prescribed medication.

Definition Examples of Collage Essays

In composition studies, a collage is a  discontinuous essay form made up of discrete bits of discourse—description, dialogue, narrative, explanation, and the like.   A collage essay (also known as a patchwork essay, a discontinuous essay, and segmented writing) generally forgoes conventional transitions, leaving it up to the reader to locate or impose connections between the fragmented observations. In his book Reality Hunger (2010), David Shields defines collage as the art of reassembling fragments of preexisting images in such a way as to form a new image. Collage, he notes, was the most important innovation in the art of the twentieth century. To use  collage as a writer, says Shara McCallum, is to map onto your essay . . . the semblance of continuities and discontinuities associated with the art form (in Now Write! ed. by  Sherry Ellis). Examples of Collage Essays Lying Awake by Charles DickensA Now: Descriptive of a Hot Day by Leigh HuntSuite Amà ©ricaine by H.L. Mencken Examples and Observations What Is a Collage?Collage is a term derived from art and refers to a picture made up of pieces of found objects: scraps of newspaper, bits of old cane backing, a gum wrapper, lengths of string, tin cans. A collage can be made entirely of found objects, or it can be a combination of the objects and the artistss own drawing. [Writers] perform a similar act. But instead of gathering scraps of newspaper and string, they arrange scattered pieces of language: clichà ©s, phrases they have heard, or quotations.(David Bergman and Daniel Mark Epstein, The Heath Guide to Literature. D.C. Heath, 1984)The Collage in ProseMany feature stories in daily and especially Sunday newspapers drift into the collage form—or example, a neighborhood in Brooklyn written up in a series of bits that present rather than explain: portraits of people and of terrain, street corner scenes, mini-narratives, dialogues, and reminiscent monologues. . . .You might make a collage essay on the causes of the French R evolution that consists entirely of stories, portraits, and scenes. You would have to choose and arrange your fragments in such a way that they tell why the French Revolution happened as it did. Or you might have one that consists entirely of dialogues: between nobles, peasants, middle-class city dwellers, and thinkers of the period; between people who came before and those who came afterwards. Of course you may have to revise and polish some of these fragments to make them as good as possible—perhaps even write some more bits to give at least a minimal coherence.(Peter Elbow, Writing With Power: Techniques for Mastering the Writing Process, 2nd ed. Oxford University Press, 1998)Collage: E.B. Whites Essay Hot WeatherMorning is so closely associated with brisk affairs, music with evening and days end, that when I hear a three-year-old dance tune crooned upon the early air while shadows still point west and the day is erect in the saddle, I feel faintly decadent, at loose ends, as though I were in the South Seas—a beachcomber waiting for a piece of fruit to fall, or for a brown girl to appear naked from a pool.* * *Asterisks? So soon?* * *It is a hot-weather sign, the asterisk. The cicada of the typewriter, telling the long steaming noons. Don Marquis was one of the great exponents of the asterisk. The heavy pauses between his paragraphs, could they find a translator, would make a book for the ages.* * *Don knew how lonely everybody is. Always the struggle of the human soul is to break through the barriers of silence and distance into companionship. Friendship, lust, love, art, religion--we rush into them pleading, fighting, clamoring for the touch of spirit laid against our spirit. Why else would you be reading this fragmentary page—you with the book in your lap? Youre not out to learn anything, certainly. You just want the healing action of some chance corroboration, the soporific of spirit laid against spirit. Even if you had read only to crab about everything I say, your letter of complaint is a dead give-away: you are unutterably lonely or you wouldnt have taken the trouble to write it. . . .(E.B. White, Hot Weather. One Mans Meat. Harper Row, 1944)Collage in Joan Didions Essay Slouching Towards BethlehemAt three-thirty that afternoon Max, Tom, and Sharon placed tabs under their tongues and sat down together in the living room to wait for the flash. Barbara stayed in the bedroom, smoking hash. During the next four hours a window banged once in Barbaras room and about five-thirty some children had a fight on the street. A curtain billowed in the afternoon wind. A cat scratched a beagle in Sharons lap. Except for the sitar music on the stereo there was no other sound or movement until seven-thirty, when Max said, Wow.(Joan Didion, Slouching Towards Bethlehem. Slouching Towards Bethlehem. Farrar, Straus and Giroux, 1968)Discontinuous or Paratactic Essays[T]he serial arrangement of pieces in a discontinuous essay res ults in a composition the whole of which can only be taken in gradually and therefore can only be held entirely in mind by a special act of will. Indeed, the fragmented mode of presentation tacitly invites one to consider each segment in and of itself, in relation to every other segment and in relation to the entire set of pieces, resulting in a complex network of understandings gradually arrived at rather than a whole work immediately perceived. . . .Discontinuous—it works so well to denote the visible and substantive breaks in a segmented piece that it seems to be the most accurate descriptive term. But it might have negative connotations—like many words beginning with dis--so Ive been pondering a more neutral term, such as paratactic, from the Greek parataxis, which refers to the placement of clauses or phrases side by side without any type of conjunction. . . . Though its hardly so chic and culturally relevant a term as collage, parataxis is certainly more akin to what happens in essays such as [George] Orwells Marrakech, [E.B.] Whites Spring, [Annie] Dillards Living Like Weasels, and [Joyce Carol] Oatess My Father, My Fiction, all of which contain discrete sentences, paragraphs, or longer units of discourse placed side by side without any connective or transitional material between them.(Carl H. Klaus, The Made-Up Self: Impersonation in the Personal Essay. Univ. of Iowa Press, 2010)Winston Weathers on Collage Methods of ComposingIn extreme form, collage/montage can mean something as radical as William Burroughss famous cut-up method, whereby texts written in traditional grammar are arbitrarily cut up, horizontally and vertically, and converted into near-unintelligible scraps of text. The scraps are then shuffled (or folded in) and joined randomly. . . .Less radical, and more usable, are methods of collage that use larger and more intelligible units of composition, each unit—like the crot—communicative within itself simply being joined in the collage to other communication units, perhaps from different time periods, perhaps dealing with different subject matter, perhaps even containing different sentence/dictional style, texture, tone. Collage at its best actually countermands much of the discontinuity and fragmentation of the alternate style by revealing, by the time a composition ends, a synthesis and wholeness that might not have been suspected at any station along the way.(Winston Weathers, Grammars of Style: New Options in Composition, 1976. Rpt. in Style in Rhetoric and Composition: A Critical Sourcebook, ed. by Paul Butler. Bedford/St. Martins, 2010)David Shields on Collage314Collage is a demonstration of the many becoming the one, with the one never fully resolved because of the many that continue to impinge upon it. . . .328Im not interested in collage as the refuge of the compositionally disabled. Im interested in collage as (to be honest) an evolution beyond narrative. . . .330Everything I write , I believe instinctively, is to some extent collage. Meaning, ultimately, is a matter of adjacent data. . . .339Collage is pieces of other things. Their edges dont meet. . . .349The very nature of collage demands fragmented materials, or at least materials yanked out of context. Collage is, in a way, only an accentuated act of editing: picking through options and presenting a new arrangement . . .. The act of editing may be the key postmodern artistic instrument. . . .354In collage, writing is stripped of the pretense of originality and appears as a practice of mediation, of selection and contextualization, a practice, almost, of reading.(David Shields, Reality Hunger: A Manifesto. Knopf, 2010)